Brand Manual Template (Adobe Illustrator)

Brand Manual Template

This is a guide book that thoroughly explains a brand’s strategy and visual identity. It includes the necessary rules and standards to make sure a brand is designed consistently across multiple touchpoints.

YOU’LL GET:
A comprehensive and editable Adobe Illustrator template that’s organized into three (3) essential parts:

About the Brand
→ Introduction
→ Brand Story
→ Vision
→ Mission
→ Values
→ Positioning
→ Purpose
→ Tone of Voice
→ Brand Personality

Visual Identity
→ Creative Direction
→ Logo (includes Primary Logo, Elements, System , Construction, Contrast, Placement, Spacing, Partnerships, Sizing, Misuse)
→ Color (includes Primary Colors, Secondary Colors, Hierarchy, Contrast, Don’ts)
→ Typography (includes Header, Body, Setting, Hierarchy, Principles, Misuse)
→ Graphic Elements

Touchpoints in Use
→ Packaging, Signage, Merchandise, etc.

Any questions? Email us at aneuedesign@gmail.com.

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Fonts used in template:
Header - Libre Baskerville
Body - Gudea

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Aneue Design is a branding studio with a passion for visualizing stories worth sharing. Through a collaborative branding process that is tailored to your needs, we work with you to translate your stories into memorable brands.

Learn more about us at aneuedesign.com